The buzziest label to emerge from Milan had landed in our store! MSGM, established in 2009 with a then-prescient flouro-heavy collection that caught the fashion establishment off guard. “I wanted to try something that would be very strong, very colorful and very happy,” MSGM’s designer, Massimo Giorgetti, says. A former DJ and retail consultant lacking formal fashion training, Giorgetti began his career producing small-scale denim collections in his native Italy, culling inspiration from indie music and contemporary art. Mix-and-match prints, funky vibrant colors.. Fun, fresh and spirited that’s what it’s all about at MSGM. And we are as much excited as you guys, to present this gorgeous brand from now on in our store!
